Natural Hair Care Products Built Specifically for Kinky, Coily & Curly Hair
Salon Tested & Approved Hair Care Products For Truly Textured Hair
Built for hairstylists who understand the needs of kinky, tightly coiled & extra curly hair textures and how to care for & style in creatively modern loc’d, braided & protective styles.
Finally, products your clients will fall in love with. Natural Styling Products designed for maximum control, moisture & shine to help take your precision styling game to the next level.
Meet The Creator
Introducing Nadra Smiley, the genius behind Evolving Textures Hair Products!
Nadra Smiley is a true trailblazer in the beauty industry, redefining the way we care for our natural hair. With over 20 years of expertise as a natural hair stylist and educator, she’s poured her passion into researching and developing top-tier solutions for textured hair. Based in Chicago, Nadra is not just a natural hair expert—she’s a celebrated beauty entrepreneur, inventor, and multi-award winner, proudly holding a U.S. patent and several trademarks. In January 2013, she founded Evolving Textures Hair Care, driven by a deep commitment to understanding and honoring African hair culture.
Our natural hair products include nourishing ingredients and botanicals that will leave your curls feeling soft and manageable. Giving you the confidence you deserve to create a masterpiece that stays gorgeous for a long time.
SHOP OUR BUNDLE DEALS
Our natural styling products promote healthy hair growth for designer natural hairstyles, locs, twists & braids.
No Mineral Oil | No Alcohol | No Parabens | No Sulfates | No Formaldehydes | No Flaking or Caking
Built by stylists with a deep admiration & appreciation for African Culture, Beauty and Style. Who love and embrace the beauty, versatility & limitless styling possibilities of natural hair that do not compromise the health of our clients’ hair and scalp.
Designed to style locs, twists and braids for longer lasting results
Evolving Textures is the professional quality, high-performance, naturally derived and competitively priced Hair Care Styling Brand.
Retains Moistures, Restores elasticity, softness and shine
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Smooths, conditions, thickens and nourishes
Keep hair cuticles sealed and frizz-free
Stimulates scalp and hair follicles for growth
Water Soluble so no heavy build-up