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STYLISTS APPROVED

Plant-Based Hair Care Crafted For
Long-Lasting Moisture, Hold & Shine

Defined Curls That Last All Day
For natural hair that’s soft, vibrant and full of life
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Salon Tested & Approved Hair Care Products For Truly Textured Hair

A gril with curly hair, styled to appear straight using plant based hair products

Built for hairstylists who understand the needs of kinky, tightly coiled & extra curly hair textures and how to care for & style in creatively modern loc’d, braided & protective styles.

Finally, products your clients will fall in love with. Natural Styling Products designed for maximum control, moisture & shine to help take your precision styling game to the next level.

Meet The Creator

Introducing Nadra Smiley, the genius behind Evolving Textures Hair Products!

Nadra Smiley is a true trailblazer in the beauty industry, redefining the way we care for our natural hair. With over 20 years of expertise as a natural hair stylist and educator, she’s poured her passion into researching and developing top-tier solutions for textured hair. Based in Chicago, Nadra is not just a natural hair expert—she’s a celebrated beauty entrepreneur, inventor, and multi-award winner, proudly holding a U.S. patent and several trademarks. In January 2013, she founded Evolving Textures Hair Care, driven by a deep commitment to understanding and honoring African hair culture.

Our natural hair products include nourishing ingredients and botanicals that will leave your curls feeling soft and manageable. Giving you the confidence you deserve to create a masterpiece that stays gorgeous for a long time.

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Nadra Smiley founder and Evolving Textures O Gel developer with big smile and short curly hair

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No Mineral Oil | No Alcohol | No Parabens | No Sulfates | No Formaldehydes | No Flaking or Caking

Built by stylists with a deep admiration & appreciation for African Culture, Beauty and Style. Who love and embrace the beauty, versatility & limitless styling possibilities of natural hair that do not compromise the health of our clients’ hair and scalp.

Designed to style locs, twists and braids for longer lasting results

Evolving Textures is the professional quality, high-performance, naturally derived and competitively priced Hair Care Styling Brand. 

Retains Moistures, Restores elasticity, softness and shine

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Smooths, conditions, thickens and nourishes

Keep hair cuticles sealed and frizz-free

Stimulates scalp and hair follicles for growth

Water Soluble so no heavy build-up